Last year a quarter of the clothing we got rid of was simply thrown away. That’s a staggering 300,000 tonnes that went into landfill. So many of those items could have been re-used and enjoyed by another child, instead of contributing to the destruction of the planet. 

Extending the life of a child’s t-shirt by just nine months would significantly reduce its carbon and water footprints too: to make one kilo of cotton - the equivalent of a pair of jeans - manufacturers use 10,000-20,000 litres of water and produce 23.2 kilos of CO2e. 

Avoiding waste like this is something every parent can get behind, when we consider the ecological legacy we are leaving to our children.

So you see, buying nearly new clothing and giving your child’s clothes a second life helps save the planet whilst saving you money. What’s not to like?

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